Digital Marketing Advance Course

Digital marketing is the process of promoting products, services, or brands using online platforms such as search engines, social media, email, and websites. It helps businesses reach a wider audience, generate leads, and boost sales through targeted marketing strategies. Unlike traditional marketing, digital marketing allows for real-time interaction, data-driven decision-making, and precise audience targeting.

5/5

Upcoming Batch Weekdays!!!

Starting from 19th April

09:00 am – 1:00 pm Weekends

Fully Interactive Classroom Training

  • 90 Hours Online Classroom Sessions
  • 11 Module 04 Projects 5 MCQ Test
  • 6 Months Complete Access
  • Access on Mobile and laptop
  • Certificate of completion

65,000 Students Enrolled

What we will learn

In today’s digital world, businesses need to leverage digital marketing to stay competitive and reach a wider audience. With the rise of online platforms, digital marketing has become essential for growing brands and increasing sales. It offers a variety of methods, including SEO, social media marketing, paid ads, content creation, and email marketing, all of which help businesses connect with their target customers.

Who can go for this

Want to discuss your roadmap to be a Digital Marketer?

To become a successful digital marketer, start by understanding the basics, including key areas like SEO, social media marketing, content creation, email marketing, and analytics. Once you grasp the fundamentals, focus on mastering core skills such as SEO, PPC campaigns, and social media strategy.

Gaining hands-on experience is crucial, whether through internships, freelancing, or personal projects. As you build expertise, consider specializing in areas like content marketing or social media management. Stay updated with the latest trends and tools in the industry, and continually refine your skills.

Building a portfolio of your work, showcasing measurable results, will help you attract clients or secure a full-time job. Networking with other marketers and joining industry communities can also enhance your career growth. With continuous learning and practical experience, you’ll be well-equipped to thrive in the dynamic field of digital marketing.

Advantages

Cost-Effective

Global Reach

Targeted Advertising

Measurable Results

Better Customer Engagement

Higher Conversion Rates

Flexibility & Adaptability

Personalization

Brand Awareness & Visibility

Mobile Marketing Opportunities

Automation & AI Integration

Competitive Advantage

Course Mentor

Abhinav Anand

Hi I am Abhinav Anand and I am super excited that you are reading this.

I am seasoned digital marketing trainer and consultant with over 5+ years of experience in the industry. Passionate about bridging the gap between theory and practical application, he empowers individuals and businesses with the skills needed to succeed in the digital world. Through his expertise in SEO, paid advertising, social media, and eCommerce, he has helped brands scale and maximize their online presence.

  • SEO & Paid Advertising Specialist – Expert in driving organic and paid growth through data-driven marketing strategies.
  • Social Media & eCommerce Solutions – Helps businesses establish a strong online presence and optimize sales through Shopify and WordPress.
  • Trainer & Mentor – Has successfully trained professionals, entrepreneurs, and businesses, enabling them to implement high-impact digital marketing strategies.

Course Content

  • The Digital Landscape
  • Elements & Platforms
  • Brand Audit Digitally
  • Target Audience
  • Tofu
  • Mofu
  • Bofu
  • Setting Up Your First Funnel
  • ClickFunnel vs Normal Funnel
  • Funnel Automation
  • Design Thinking
  • Types of Design Format for Different Platforms
  • Design using Canva Pro
  • Logo Making for Brands
  • Using Biteable
  • Veed.io
  • Relevance of Blogging
  • Platforms for Bloggers Earning
  • Working on Blogger.com
  • First 1000 Visitors to your blog
  • Understanding of Domain Names
  • Purchase of Web Hosting
  • Tools, Themes & Plugin for Use and more
  • First 1000 visitors to your website
  • Building Site Architecture of your website
  • Setup your own website wordpress panel
  • Installing Themes
  • Uses of Plugins, Tools, and more
  • Setting Tracking Codes for your website
  • Website Optimization for Mobile
  • Importance of Optimization
  • Engagement of users in Social Media Platform
  • Choosing the right influencer for your brand
  • Micro vs Macro Influencers
  • Launch your 1st Influencer Marketing Campaign
  • Good Design Practices
  • Do’s and Don’ts of Design
  • Understanding consumer psychology
  • Case Studies
  • Creating Channel
  • Creating Attractive Thumbnails
  • Types of Youtube Ads
  • Youtube SEO
  • Managing Insights
  • Vidooly & Social Blade-Hands-on
  • Types of Email
  • Bounce Rate vs Open Rate vs
  • Delivery Rate
  • Analytics and Optimisation
  • Creating Lead Magner
  • Setting up Email Automation Workflow
  • Email Marketing tools (Mailchamp, Mailerlite, etc)
  • Creating the First Email Campaign
  • Why SEO?
  • Google algorithm and how to avoid penalties
  • Black Hat Vs White Hat Vs Grey Hat SEO
  • On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
  • Off-Page Optimization (Quora, Youtube, Blogs, and more)
  • Analysis of GMB Account
  • Setup Local & International GMB
  • SEO of GMB Area wise
  • Managing Ratings and Reputation
  • Facebook
  • Instagram
  • Linkedin
  • Quora
  • Twitter (X)
  • Pinterest
  • Youtube
  • Who is you customer?
  • Where is your customer?
  • What are your goals?
  • When will you communicate?
  • What differentiates You?
  • How will you Execute?
  • Setting up a social media account
  • Practices to follow on page
  • Types of content on each platform
  • Dos & Don’ts of posting
  • Profile vs Page vs Groups
  • Content Strategy – Videos/Reels/Posts
  • Using Buffer & Hootsuite to schedule and publish
  • Setting up a marketing plan for paid marketing
  • Importance of Ads Panel
  • Set-Up an Advertisement
  • Choosing the right campaign objective
  • Setting campaign budgets and bids
  • Ads Placement and their importance
  • Designing social media ads
  • Importance and Ads key terms
  • keyword research
  • set up your first google adwords campaign
  • Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
  • Set Objectives of campaigns
  • Review of campaigns
  • Review of Campaigns
  • Setting up a google analytics account
  • Placing the tracking code on the site
  • Setting up conversion tracking goals & events.
  • Reading GA Data
  • Understanding of the Basics of Copywriting
  • Rules and Guidelines for Copywriting
  • Copywriting Process
  • Copywriting Tools
  • ORM in 2025
  • Customers expectation
  • Methods to deal with a crisis
  • Social Listening
  • Factors to look at for E-Commerce Stores
  • Product Listing on an E-Commerce Platform
  • Payment Gateway Consideration
  • Drafting First Freelancing Proposal
  • Making Online Invoices
  • Sales Pitch
  • Lead Generation & Pitch Formation
  • Business Automation
  • Negotiation & Payment Setup

What Our Students Say About Us

Vishal KumarVishal Kumar
09:41 15 Dec 23
Palin Analytics provides excellent support and resources throughout the Data Science Training. From comprehensive study materials to a responsive support team, I always felt well-equipped to tackle each module. The platform was user-friendly, enhancing the overall learning experience. I enrolled in Data Science course in Gurgaon location, my overall experience was awesome.
ramprakash kushwaharamprakash kushwaha
09:37 15 Dec 23
Palin Analytics’ Data Science training is a fantastic choice for anyone looking to enter or advance in the field. The comprehensive curriculum, coupled with expert instruction and practical applications, equips participants with the skills needed in today’s data-driven world. I highly recommend Palin Analytics Gurgaon for anyone serious about pursuing a career in Data Science.
Bijendra SinghBijendra Singh
09:32 15 Dec 23
I highly recommend Palin Analytics for anyone seeking top-notch data engineering training in gurgaon location. The dedication to providing quality education is evident throughout the program. The instructors at Palin Analytics are true industry experts. Their deep understanding of data engineering, coupled with their passion for teaching, creates an engaging and enriching learning experience. They are not just instructors but mentors who guide you every step of the way.The interactive nature of the classes fosters an environment of collaboration and knowledge sharing. The peer-to-peer interactions, group discussions, and collaborative projects added immense value to the learning process. It truly feels like a community of learners all striving for excellence.
Neha KashyapNeha Kashyap
08:37 15 Dec 23
The course content was exceptionally well-structured, covering all essential aspects of SAP FICO training in gurugram. From fundamentals to advanced topics, each module was presented with clarity and depth, making complex concepts easy to grasp. The hands-on exercises and real-world scenarios further enhanced my understanding.
MaddyMaddy
16:53 25 Nov 23
I am thrilled to share my profound satisfaction with the Data Engineering training program at Palin Analytics. This experience has been nothing short of exceptional, and I am genuinely grateful for the depth of knowledge and skills I’ve gained.Palin Analytics has crafted a curriculum that not only covers the fundamentals of data engineering but delves into advanced topics, ensuring a comprehensive understanding of the field. The inclusion of emerging technologies and industry-relevant tools demonstrates a commitment to staying at the forefront of the rapidly evolving data landscape.
KAVITA karnKAVITA karn
07:01 25 Nov 23
Palin Analytics goes beyond just providing education; they facilitate networking opportunities within the data engineering community. The connections I’ve made with fellow learners and industry professionals have been invaluable, opening doors to new insights and potential collaborations.As a result of this program, I feel confident in my ability to tackle complex data engineering challenges in a professional setting. The practical skills gained are directly applicable, and I can see the immediate impact on my work.
Manish KumarManish Kumar
06:48 25 Nov 23
I recently completed the Data Engineering training program with Palin Analytics, and I cannot express how impressed I am with the quality of the course and the expertise of the instructors.The course covers a wide range of topics, providing a thorough understanding of data engineering concepts and tools.Palin Analytics has built a supportive community of learners. The peer interactions and networking opportunities were enriching.I highly recommend Palin Analytics for anyone seeking top-notch data engineering training. The dedication to providing quality education is evident throughout the program.
Vardhaman KanodiaVardhaman Kanodia
06:27 25 Nov 23
I recently had the privilege of completing the Data Engineering training program at Palin Analytics, and the journey has been nothing short of transformative.The course content is exceptionally well-structured, covering a comprehensive range of data engineering principles and cutting-edge technologies. From foundational concepts to advanced techniques, the curriculum is designed to provide a holistic understanding of the field.What sets Palin Analytics apart is their commitment to practical application. The hands-on projects were instrumental in solidifying theoretical knowledge, and the real-world scenarios presented challenged me to think critically and creatively. The emphasis on practical skills ensures that graduates are not only knowledgeable but also industry-ready.
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Palin Analytics

Palin Analytics is a leading edtech and consulting firm specializing in digital marketing, marketing strategy, and technology-driven training solutions. With a strong focus on skill development and career transformation, we equip individuals and professionals with the expertise needed to excel in the ever-evolving world of data.

At Palin Analytics, we offer a wide range of training programs covering Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), WordPress, and Content Marketing, designed to meet industry standards. Our hands-on, project-based learning approach ensures that learners gain practical experience with real-world datasets and business scenarios.

Student feedback

4.5 OUT OF 5
4.1/5

Deepika

5/5
1 year ago

Kushal is a good instructor for Data science. He cover all real world projects. He provided very good study materials and high support provided by him for interview prepration. Overall best online course for Data Science. 

Deepak Jaiswal

5/5
1 year ago

This is a very good place to jump start on your focus area. I wanted to learn python with a focus on data science and i choose this online course. Kushal who is the faculty, is an accomplished and learned professional. He is a very good trainer. This is a very rare combination to find. 

Instructor

Thank you Deepak…

Add Reviews about your experience with us.

FAQ's

Data Science is an art of making data driven decisions. To make that data driven decision it uses scientific methods, processes, algorithms to extract knowledge and insights from data. Data science is related to data mining, Data Wrangling, machine learning and data visualization.

Data Science includes different processes like data gathering, data wrangling, data preprocessing, statistics, data visualization, machine learning. The mandate steps are Data preprocessing -> Data Visualization -> Exploratory Data Analysis ->Machine Learning -> Predictive Analysis

Along with the high quality training you will get a chance to work on real time projects as well, with a proven record of high placement support.  We Provide one of the best online data science course.

Its  Live interactive training, Ask your quesries on the go, no need to wait for doubt clearing.

you will have access to all the recordings, you can go through the recording as many times as you want.

During the training and after as well we will be on  the same slack channel, where trainer and admin team will share study material, data, project, assignment.

Data analytics is the process of analyzing, interpreting, and gaining insights from data. It involves the use of statistical and computational methods to discover patterns, trends, and relationships in data sets.

Data analytics involves a variety of techniques, such as data mining, machine learning, and data visualization. Data mining is the process of discovering patterns and relationships in large data sets, while machine learning is a type of artificial intelligence that enables computer systems to learn from data and improve their performance over time. Data visualization is the process of presenting data in a visual format, such as charts and graphs, to help people understand complex data sets.

The goal of data analytics is to turn data into insights that can be used to make informed decisions. This can involve identifying opportunities for business growth, improving operational efficiency, or predicting future trends and outcomes. Data analytics is used in many industries, including finance, healthcare, marketing, and government, to name a few.

In summary, data analytics is the process of analyzing data to gain insights and make informed decisions. It involves a range of techniques and tools to extract valuable information from data sets.

 
 
 

There are many companies that offer internships in data analytics. Some of the well-known companies that provide internships in data analytics are:

  1. Google: Google offers data analytics internships where you get to work on real-world data analysis projects and gain hands-on experience.

  2. Microsoft: Microsoft provides internships in data analytics where you can learn about big data and machine learning.

  3. Amazon: Amazon offers data analytics internships where you can learn how to analyze large datasets and use data to make business decisions.

  4. IBM: IBM provides internships in data analytics where you can work on real-world projects and learn about data visualization, machine learning, and predictive modeling.

  5. Deloitte: Deloitte offers internships in data analytics where you can gain experience in areas such as data analytics strategy, data governance, and data management.

  6. PwC: PwC provides internships in data analytics where you can learn how to analyze data to identify trends, insights, and opportunities.

  7. Accenture: Accenture offers internships in data analytics where you can work on projects related to data analytics, data management, and data visualization.

  8. Facebook: Facebook provides internships in data analytics where you can gain experience in areas such as data modeling, data visualization, and data analysis.

These are just a few examples of companies that provide internships in data analytics. You can also search for internships in data analytics on job boards, company websites, and LinkedIn.

SQL (Structured Query Language) is a popular language used for managing and manipulating relational databases. The difficulty of learning SQL depends on your previous experience with programming, databases, and the complexity of the queries you want to create. Here are a few factors that can affect the difficulty of learning SQL:

  1. Prior programming experience: If you have experience with other programming languages, you may find it easier to learn SQL as it shares some similarities with other languages. However, if you are new to programming, it may take you longer to grasp the concepts.

  2. Familiarity with databases: If you are familiar with databases and data modeling concepts, you may find it easier to understand SQL queries. However, if you are new to databases, you may need to spend some time learning the basics.

  3. Complexity of queries: SQL queries can range from simple SELECT statements to complex joins, subqueries, and window functions. The complexity of the queries you want to create can affect how difficult it is to learn SQL.

Overall, SQL is considered to be one of the easier programming languages to learn. It has a straightforward syntax and many resources available for learning, such as online courses, tutorials, and documentation. With some dedication and practice, most people can learn the basics of SQL in a relatively short amount of time.

you can write your questions at info@palin.co.in we will address your questions there.

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