Palin Analytics Insights

Real-time analytics

Real-time analytics in SQL refers to the capability of performing analytical operations on data in real time using SQL queries. It involves processing and analyzing data as it arrives or

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Measuring ROI And Attribution

Measuring ROI (Return on Investment) and attribution in digital marketing involves assessing the effectiveness and impact of marketing campaigns by quantifying the financial returns generated and attributing those returns to

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The Cost Of Advertising Is Rising

Rising advertising costs in digital marketing refer to the increasing expenses associated with running advertising campaigns on various online platforms. Over the years, several factors have contributed to the escalation

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Statistics and Probability

Statistics and probability are foundational concepts in data science. They provide the necessary framework for understanding and analyzing data, making predictions, and drawing meaningful conclusions. Here’s a brief overview of

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