Digital Marketing Specialization Course

Digital marketing is the process of promoting products, services, or brands using online platforms such as search engines, social media, email, and websites. It helps businesses reach a wider audience, generate leads, and boost sales through targeted marketing strategies. Unlike traditional marketing, digital marketing allows for real-time interaction, data-driven decision-making, and precise audience targeting.

Rated 5 out of 5

Upcoming Batch Starting Soon!!

10:00 am – 7:00 pm Weekdays

10:00 am – 7:00 pm Weekends

Fully Interactive & Classroom Training

  • 100+ Hours Online/Offline Sessions
  • 30+ Modules 04 Projects 5 MCQ Test
  • 6 Months Complete Access
  • Access on Mobile and Laptop
  • Certificate of completion

65,000 Students Enrolled

What we will learn

In today’s digital world, businesses need to leverage digital marketing to stay competitive and reach a wider audience. With the rise of online platforms, digital marketing has become essential for growing brands and increasing sales. It offers a variety of methods, including SEO, social media marketing, paid ads, content creation, and email marketing, all of which help businesses connect with their target customers.

Who can go for this

Want to discuss your roadmap to be a Digital Marketer?

To become a successful digital marketer, start by understanding the basics, including key areas like SEO, social media marketing, content creation, email marketing, and analytics. Once you grasp the fundamentals, focus on mastering core skills such as SEO, PPC campaigns, and social media strategy.

Gaining hands-on experience is crucial, whether through internships, freelancing, or personal projects. As you build expertise, consider specializing in areas like content marketing or social media management. Stay updated with the latest trends and tools in the industry, and continually refine your skills.

Building a portfolio of your work, showcasing measurable results, will help you attract clients or secure a full-time job. Networking with other marketers and joining industry communities can also enhance your career growth. With continuous learning and practical experience, you’ll be well-equipped to thrive in the dynamic field of digital marketing.

Advantages

Cost-Effective

Global Reach

Targeted Advertising

Measurable Results

Better Customer Engagement

Higher Conversion Rates

Flexibility & Adaptability

Personalization

Brand Awareness & Visibility

Mobile Marketing Opportunities

Automation & AI Integration

Competitive Advantage

Course Mentor

digital-marketing-trainer
Vaseem Chauhan

Hi I am Vaseem Chauhan and I am super excited that you are reading this.

I am seasoned digital marketing trainer and consultant with over 12+ years of experience in the industry. Passionate about bridging the gap between theory and practical application, he empowers individuals and businesses with the skills needed to succeed in the digital world. Through his expertise in SEO, paid advertising, social media, and eCommerce, he has helped brands scale and maximize their online presence.

  • SEO & Paid Advertising Specialist – Expert in driving organic and paid growth through data-driven marketing strategies.
  • Social Media & eCommerce Solutions – Helps businesses establish a strong online presence and optimize sales through Shopify and WordPress.
  • Trainer & Mentor – Has successfully trained professionals, entrepreneurs, and businesses, enabling them to implement high-impact digital marketing strategies.

Course Content

  • The Digital Landscape
  • Elements & Platforms
  • Brand Audit Digitally
  • Target Audience
  • Tofu
  • Mofu
  • Bofu
  • Setting Up Your First Funnel
  • ClickFunnel vs Normal Funnel
  • Funnel Automation
  • Design Thinking
  • Types of Design Format for Different Platforms
  • Design using Canva Pro
  • Logo Making for Brands
  • Using Biteable
  • Veed.io
  • Relevance of Blogging
  • Platforms for Bloggers Earning
  • Working on Blogger.com
  • First 1000 Visitors to your blog
  • Understanding of Domain Names
  • Purchase of Web Hosting
  • Tools, Themes & Plugin for Use and more
  • First 1000 visitors to your website
  • Building Site Architecture of your website
  • Setup your own website wordpress panel
  • Installing Themes
  • Uses of Plugins, Tools, and more
  • Setting Tracking Codes for your website
  • Website Optimization for Mobile
  • Importance of Optimization
  • Engagement of users in Social Media Platform
  • Choosing the right influencer for your brand
  • Micro vs Macro Influencers
  • Launch your 1st Influencer Marketing Campaign
  • Good Design Practices
  • Do’s and Don’ts of Design
  • Understanding consumer psychology
  • Case Studies
  • Creating Channel
  • Creating Attractive Thumbnails
  • Types of Youtube Ads
  • Youtube SEO
  • Managing Insights
  • Vidooly & Social Blade-Hands-on
  • Types of Email
  • Bounce Rate vs Open Rate vs
  • Delivery Rate
  • Analytics and Optimisation
  • Creating Lead Magner
  • Setting up Email Automation Workflow
  • Email Marketing tools (Mailchamp, Mailerlite, etc)
  • Creating the First Email Campaign
  • Why SEO?
  • Google algorithm and how to avoid penalties
  • Black Hat Vs White Hat Vs Grey Hat SEO
  • On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
  • Off-Page Optimization (Quora, Youtube, Blogs, and more)
  • Analysis of GMB Account
  • Setup Local & International GMB
  • SEO of GMB Area wise
  • Managing Ratings and Reputation
  • Facebook
  • Instagram
  • Linkedin
  • Quora
  • Twitter (X)
  • Pinterest
  • Youtube
  • Who is you customer?
  • Where is your customer?
  • What are your goals?
  • When will you communicate?
  • What differentiates You?
  • How will you Execute?
  • Setting up a social media account
  • Practices to follow on page
  • Types of content on each platform
  • Dos & Don’ts of posting
  • Profile vs Page vs Groups
  • Content Strategy – Videos/Reels/Posts
  • Using Buffer & Hootsuite to schedule and publish
  • Setting up a marketing plan for paid marketing
  • Importance of Ads Panel
  • Set-Up an Advertisement
  • Choosing the right campaign objective
  • Setting campaign budgets and bids
  • Ads Placement and their importance
  • Designing social media ads
  • Importance and Ads key terms
  • keyword research
  • set up your first google adwords campaign
  • Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
  • Set Objectives of campaigns
  • Review of campaigns
  • Review of Campaigns
  • Setting up a google analytics account
  • Placing the tracking code on the site
  • Setting up conversion tracking goals & events.
  • Reading GA Data
  • Understanding of the Basics of Copywriting
  • Rules and Guidelines for Copywriting
  • Copywriting Process
  • Copywriting Tools
  • ORM in 2025
  • Customers expectation
  • Methods to deal with a crisis
  • Social Listening
  • Factors to look at for E-Commerce Stores
  • Product Listing on an E-Commerce Platform
  • Payment Gateway Consideration
  • Drafting First Freelancing Proposal
  • Making Online Invoices
  • Sales Pitch
  • Lead Generation & Pitch Formation
  • Business Automation
  • Negotiation & Payment Setup

What Our Students Say About Us

Digital Marketing Demo classes in Palin Analytics

We are dedicated to empowering both professionals and freshers with the skills and knowledge required to excel in the field of Digital Marketing. Whether you’re just starting your journey or already have experience, our structured training programs are designed to support learners at every level.

Ready to begin your Digital Marketing journey? Watch our live recorded demo session and experience our teaching style, practical approach, and effective query-handling methods. Your digital marketing future starts here at Palin Analytics!

Student feedback

4.5 OUT OF 5
Rated 4.1 out of 5

Deepika

Rated 5 out of 5
1 year ago

Kushal is a good instructor for Data science. He cover all real world projects. He provided very good study materials and high support provided by him for interview prepration. Overall best online course for Data Science. 

Deepak Jaiswal

Rated 5 out of 5
1 year ago

This is a very good place to jump start on your focus area. I wanted to learn python with a focus on data science and i choose this online course. Kushal who is the faculty, is an accomplished and learned professional. He is a very good trainer. This is a very rare combination to find. 

Instructor

Thank you Deepak…

Add Reviews about your experience with us.

FAQ's

Digital Marketing involves promoting businesses online through SEO, social media, email marketing, paid ads, and content marketing to attract and convert customers.

You can become an SEO expert, social media manager, content marketer, PPC specialist, eCommerce strategist, or even start your own agency.

No, digital marketing does not require coding skills. However, basic knowledge of the internet, social media, and analytics is helpful.

Depending on the course, it can take 3 to 6 months to build a strong foundation and 6+ months to master advanced skills with hands-on experience

Yes! You can start by learning from courses, doing internships, freelancing, and building your portfolio with practical projects.

Entry-level salaries start from ₹3-5 LPA, mid-level professionals earn ₹6-12 LPA, and experienced marketers can earn ₹15+ LPA or more as consultants or agency owners.

Check if the course offers live projects, certifications, mentorship, and practical assignments to ensure real-world learning.

Yes, digital marketing allows freelancing, remote jobs, and even starting an online business with minimal investment.

There are many companies that offer internships in data analytics. Some of the well-known companies that provide internships in data analytics are:

  1. Google: Google offers data analytics internships where you get to work on real-world data analysis projects and gain hands-on experience.

  2. Microsoft: Microsoft provides internships in data analytics where you can learn about big data and machine learning.

  3. Amazon: Amazon offers data analytics internships where you can learn how to analyze large datasets and use data to make business decisions.

  4. IBM: IBM provides internships in data analytics where you can work on real-world projects and learn about data visualization, machine learning, and predictive modeling.

  5. Deloitte: Deloitte offers internships in data analytics where you can gain experience in areas such as data analytics strategy, data governance, and data management.

  6. PwC: PwC provides internships in data analytics where you can learn how to analyze data to identify trends, insights, and opportunities.

  7. Accenture: Accenture offers internships in data analytics where you can work on projects related to data analytics, data management, and data visualization.

  8. Facebook: Facebook provides internships in data analytics where you can gain experience in areas such as data modeling, data visualization, and data analysis.

These are just a few examples of companies that provide internships in data analytics. You can also search for internships in data analytics on job boards, company websites, and LinkedIn.

 

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